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New Article: Corporate Telling- Fire Up Your Employees...
Posted: 2002-09-30 By Sean

Storyteller and consultant Evelyn Clark shares her reflections on Corporate Telling. She cites some interesting ideas. Here is a clip:

"For example, Jim Sinegal, co-founder, CEO and president of Costco Wholesale, regularly uses stories to convey Costco’s corporate values and to illustrate how those values are being brought to life throughout the company. One of his favorites is The Salmon Story."

You can click here to read it now or search the ARTICLES section for even more good reads!