Search Engines have become some of the most profitable sites on the Internet in 1997. From "Yahoo," King of Search Engines,to the smallest little search site, they all are making good money through advertising. Advertisers pay big money to get their company name in front of you, right when you are looking for someplace to go.What really drives the advertising costs? We do. You and me. Whenever we go to a site and search around, we are racking up hits on their site and that translates into more and more advertising dollars. So the increasing cost of advertising on a website tells me that in 1997 we really went to town using those search engines and how great it was.
When you go out surfing the net to find something, do you ever try to guess the name of a site? Some of them are easy, www.IBM.com, ww.Microsoft.com, www.Storyteller.net (tee hee), but you will soon run out of easy to find topics. So you go to the search engine, but which one? There are literally hundreds of them now. Every week another group joins the ranks with yet another search engine seeking to serve more and more focused audiences.
Originally, Yahoo was was around to just point to everyone who signed themselves up, but now you can find a search engine that specifically targets your needs. They are focused on topics like, religious topics, sports, food, dining, almost anything you would need. Heck there is even a search engine for finding a storyteller on our site! There is no lack of sites to help navigate the web.
Where would Storytellers be on the Web without search engines? Frustrated, I say. Search engines have put storytellers on the map. You can go to any major search engine and type "storytelling" and easily come up with 40 links (that’s good links, you actually get about 20,000 bad links). Without search engines, we would be truly lost on the web.