Wild About Marketing TeleCourse
By: Staff at Storyteller.net
Wild About Marketing: The TeleCourse Thursdays in September 8,15,22,29 6:00-7:30 Pacific Time (7:00-8:30 Central Time) (9:00-10:30 Eastern Time) $149.00 per person for all four nights!
Join Author and Award-winning Storyteller Dianne de Las Casas in powerful, career-changing telecourses sponsored by Storyteller.net. Author of the newly released book, The Story Biz Handbook: How to Manage Your Storytelling Career from the Desk to the Stage, Dianne will lead participants in a ground-breaking four-part course designed to enhance and elevate the professional storyteller’s career.
Participants will be guided in establishing their story biz, managing their bookings, creating powerful printed promotional materials and using the three most powerful marketing tools to their advantage. Register for the full four-course meal for a comprehensive overview of the Story Biz. Storytellers will receive a complete handout full of useful resources and will be able to interact with Dianne throughout the TeleCourse. Each class is limited to 10 participants. Don’t miss this opportunity for personal instruction with the incomparable Dianne de Las Casas. Sign up now before spaces fill up!
Dianne de Las Casas is one of the nation’s leading experts in teaching marketing and business skills to artists. Her highly sought-after workshops have been presented in Boston; Chicago; Wildacres, North Carolina; Singapore; Philippines; and most recently, at the 2005 National Storytelling Conference in Oklahoma City, Oklahoma. The Story Biz Handbook has been acclaimed as the most comprehensive resource for the professional storyteller and Dianne de Las Casas’ workshops have often been praised as “life-changing.”
September 8 – Story Biz: Establishing the Biz Learn the importance of establishing an identity and creating a trade name. The various types of businesses (sole proprietorship, corporations, LLCs) are discussed and Dianne will guide participants in understanding business plans. Office management including income tracking and taxes will be tackled.
September 15 – Story Biz: Managing Your Bookings Learn how two sentences can open up doors and lead to bookings. The ever elusive “How Do I Decide What to Charge?” is demystified. Negotiating and collecting fees, as well as contracts and agreements will be discussed in detail.
September 22 – Story Biz: Powerful Printed Promo When marketing themselves, storytellers are not only competing with other storytellers, they are also competing with mimes, musicians, dancers, clowns, puppeteers, and other forms of entertainment. Creating printed promo that puts tellers in league with the “big players” is a necessity. Dianne breaks down printing process in simple terms and discusses how brochures, postcards, and press kits can enhance a storyteller’s business.
September 29 – Story Biz: The Three Most Powerful Marketing Tools Getting the word out to the largest possible audience is the key in marketing. Dianne shares her insights on the three most powerful marketing tools: the business card, the website, and the email newsletter. Learn how to maximize your use of all three to create a powerful and dynamic marketing machine.
